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Banks Beer Launches Cheers to my Land Promotion

December 12, 2017

Barbadians have an opportunity to win their very own piece of the rock, thanks to Banks Beer.

Barbados’ indigenous beer brand has launched its “Cheers to my Land” promotion, where one winner can walk away with prime Barbadian real estate, valued at over $100,000 Barbados dollars. 

The promotion marks the end of a strong year for Banks Beer. “In 2017, Banks Beer continued to hold on to its title as Barbados’ favorite beer,” says Marketing Manager Banks Holdings Limited, Shafia London. “Banks Beer recognizes how enthusiastic consumers are about our promotions. Our intention is to execute innovative promotions like this one, where consumers can enjoy our quality brew while having a chance to win exciting prizes for their loyalty.”

She adds that the initiative is just another way of giving customers what they want. “Our team knows that all Barbadians want their own piece of the rock, and we are excited to be able to give it to one lucky customer.”

To enter, patrons must collect eight specially made blue Banks Beer crowns, place them in an envelope together with their name, address and contact number, and provide the correct answer to the question, “What country is Banks the beer of …”

Boxes have been provided at participating locations. The promotion ends on February 15, 2018.

For more information on the Cheers to my Land promotion, visit:


Charles Walcott, Category Manager for Banks (Barbados) Breweries Limited, inspects one of the limited-edition Banks Beer bottles with the distinctive blue cap.