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St. Philip Man Wins Plot of Land
February 23, 2018
A St. Philip man is the grand prize winner of Banks Beer’s Cheers to my Land promotion. Anderson Baker of Eastbourne, St. Philip, was declared the winner after his name was pulled from more than 100,000 entries during a ceremony at Oistins Bay Garden on Friday, February 23, 2018. He walks away with a plot of land valued at more than $100,000 Barbados dollars.
Mr. Baker, a long-time fan of Barbados’ indigenous beer brand, has been entering Banks Beer promotions for more than twenty years. He was so determined to win the Cheers to my Land promotion that he submitted more than one hundred entries. “I didn’t expect to win,” says an ecstatic Mr. Baker. “I feel great because right now I’m renting land. Still, I haven’t made up my mind on what I’ll do with the prize.”
Marketing Manager, Banks Holdings Limited, Shafia London, says the competition's aim was to reward the brand's loyal fans. "Banks Beer is the beer of Barbados, so we are always looking for new ways to give back to our Barbadian customers. We thought that there was no better way to say 'thank you' to our fans, than by giving away a piece of the rock."
Sharing her sentiments was Category Manager for Banks (Barbados) Breweries Limited, Charles Walcott, who is extremely satisfied with the public’s reaction to the competition. “The Cheers to my Land promotion was clearly one of the brand’s biggest and most popular initiatives. We could see the level of interest because it was clear that many customers entered multiple times. Some people even decorated their entries so that they would stand out. I’m definitely happy with the impact we made in the market.”
To enter, patrons collected eight specially made blue Banks Beer crowns, placed them in an envelope together with their name, address, and contact number, and provided the correct answer to the question, “What country is Banks the beer of …” The winning entry was inspected by members of Banks Holding Limited’s Internal Audit and Legal & Corporate Affairs Departments to ensure that it satisfied the required criteria.
The promotion began in December 2017 and concluded on February 15, 2018.
The grand prize winner of Banks Beers Cheers to my Land promotion, Anderson Baker (centre), poses for photographs with the beautiful Banks promotional girls.