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BHL Supports JCI's Safe and Sober Project

May 12, 2018


Banks Holdings Limited (BHL) is the Gold Sponsor of the 2018 edition of JCI Barbados’ “Safe and Sober” road safety project. The initiative, which is now in its second year, works with various partners to create “Sober Zones” during popular events during the 2018 Crop Over Season. JCI Barbados, collaborating with the National Council on Substance Abuse, will use these “Sober Zones” to promote responsible safety practices including the use of designated drivers, safe sex practices and self-defense classes to its target audience.

 Speaking during the launch at the Pine Hill Dairy Complex, JCI Barbados President, Ms. Deryka Sobers, expressed her excitement about the project launch. “This year, the 2018 Safe & Sober committee intends to build on the progress of last year by creating an even greater impact, especially with young persons who are participating in our upcoming Crop Over season.”


 JCI West Indies National Vice President and Chairperson of the 2018 project, Ms. Charlene Corbin, shared her sentiments. “This initiative will call on Barbadians to make a pledge to be Safe and Sober during the season. Our Sober Zones will distribute water and non-alcoholic drinks provided by our gold sponsor Banks Holdings Limited (BHL), as well as various snacks and condoms to the patrons of these events. We will also be hosting three self-defense classes and implementing our digital campaign to promote safety tips during the season.”


 Gold sponsor for the 2018 Safe and Sober project, BHL, has committed $5,000 BDS in support of the campaign. Speaking on behalf of the company, Public Relations and Communications Officer, Ms. Keisha Chapman, said the project perfectly aligns with the company’s focus on promoting the responsible consumption of alcohol. “BHL recognizes the importance of supporting initiatives such as Safe and Sober, which promote responsible drinking by discouraging the abuse of alcohol through underaged drinking and drunk driving. We believe that this is our duty, not just as a business, but as a long-standing member of this community.”


In addition to BHL, the campaign is supported by JCI Tobago, Insurance Corporation of Barbados Ltd (ICBL), Equals Barbados, Kore Barbados, NCSA, Caesar’s Army, Elevate Events and Awaken Ultra-Premium. Ms. Corbin also added, “We are extremely grateful to our many partners and sponsors and are looking forward to the project’s impact this year with aims of reducing the number of road accidents and fatalities in our communities.”


JCI Barbados President, Ms. Deryka Sobers (left) and JCI West Indies National Vice President and Chairperson of the 2018 project, Ms. Charlene Corbin (centre) receive a cheque on behalf of BHL, presented by Public Relations and Communication Officer, BHL, Keisha Chapman.