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Thousands welcome Banks Beer to Q in the Community

February 5, 2016

The spirit of Bajan community overflowed at Banks Breweries’ former headquarters at Wildey on Thursday, as thousands of Barbadians welcomed Banks Beer as the official beer partner of the Caribbean Broadcasting Corporation’s popular Q in the Community event.

The event provided an opportunity for Bajans and visitors of all ages to bridge the generation gap. Those in the diaspora were not forgotten, particularly in New York where Q in the community makes an annual appearance. They were able to partake in the camaraderie via live online streaming.


From 11am to 1am the following morning, positive vibes engulfed the gathering as attendees enjoyed the music by the Island’s most popular DJs playing hits across all genres from Soca to Oldie Goldies, as young and old packed the dance floor and enjoyed themselves. As usual, the ever popular line dancers were a major attraction throughout the evening.

Charles Walcott, Category Manager, Banks (Barbados) Breweries Ltd, said it had been an excellent start to the sponsorship.

“We really could not have envisaged a more pleasing start to this partnership between the fans of Q in the Community, the Caribbean Broadcasting Corporation and Banks Beer. It is the essence of our recently launched Life Nice tagline, which is all about bringing people together to enjoy life. Banks beer is all about bringing people together, and that makes us the perfect fit for Q in the Community,” said Walcott.


Highlighting the festivities was Jalisa Alleyne, the 2016 Banks Calendar Girl, who was kept busy signing this year’s Banks Calendar, and also led the attractive team of promotional models to engage the crowd with exciting giveaways including caps, t-shirts and other gifts.

Staff from the Banks Holdings Group were out in their numbers to lend their support, and one retiree of the group expressed his pleasure at seeing his old friends from the Pine Hill Dairy.


Unsurprisingly, Banks Beer was fully embraced as the official beer partner of the event.  “We real glad for the Banks, we used to have to hide and bring them; if you know how long we were hoping for this!” one patron was heard to exclaim.

Multiple trips were required to ensure that Banks kept flowing at the special rate of 4 for $10.00, which was certainly welcomed by the patrons.

All are invited to attend the next instalment of Q in the Community on Thursday 11th February at the Sir Garfield Sobers Gymnasium carpark.