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BHL Partners with JCI to Create Sober Zone

June 1, 2019


BRIDGETOWN, BARBADOS – JUNE 01, 2019 – Non-profit organization, Junior Chamber International (JCI) Barbados, is again partnering with beverage manufacturer, Banks Holdings Limited (BHL), for the 2019 edition of JCI’s Safe and Sober: Safety Campaign.

Working with local event promoters, the Safe and Sober campaign creates “safe zones” at various parties during the Crop Over festival, increasing patrons’ awareness about the responsible consumption of alcohol and safe driving. In 2018, safe zone volunteers interacted with approximately 700 patrons at four events.

Keisha Chapman, Public Relations and Communications Officer, BHL, stressed the importance of the programme. “At risk behaviours such as binge-drinking, drunk driving and underaged drinking are unacceptable to our company, and we are working on programmes, such as Safe and Sober, to reduce the prevalence of such negative behaviours in our community,” she said.  

In addition to the Sober Zones, the campaign also promotes a safe lifestyle by funding self-defense classes and a digital media campaign aimed at increasing public awareness on road safety. Ms. Janet Taylor, President, JCI Barbados added, “the aim of this project is to produce a national holistic road safety and personal safety campaign geared towards reducing the instances of road fatalities, accidents, unprotected sex and increasing self-defense awareness in Barbados.”

Other sponsors and partners of the Safe and Sober: Safety Campaign include Kore Barbados, Equals, the National Council on Substance Abuse, Glacial Pure and Wibisco. Sober Zones will be present at the following events during the 2019 Crop Over season: DEPUTY: Beer Vibes, Elevate: St. Tropez, Awaken: Ultra-Premium and ReWhine.



Gold Sponsor, Banks Holdings Limited, presents a cheque for $5,000 to representatives of JCI Barbados.