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BHL GROUP UNVEILS REDEVELOPED WEBSITE

THURSDAY, April 9, 2015


FOLLOWING AN EXTENSIVE audit, Barbados' largest beverage group has redeveloped its corporate website.

The BHL Group now has a more interactive and engaging communications tool, which can be accessed via the URL www.thebhlgroup.com.

In highlighting some of the website's new features, Digital Content Coordinator Reva Graham said the new website caters to a diverse audience.

"The audit yielded valuable information in terms of how users were engaging with the site. Visitors will be met with a more modern design and a clean and aesthetically pleasing appearance. The site has proven to be a vehicle which furnishes each of our stakeholder groups effectively - consumers of our beverages, students, shareholders - all accessing information for different purposes. The reaction has been positive thus far from both staff and external stakeholders alike."

With greater emphasis on current trends, new media, Search Engine Optimization, ease of navigation and the overall user experience, thebhlgroup.com also features beverage portfolio pages which serve as a digital catalogue of the Group's extensive product offerings. The site has also been optimized for all mobile devices.

The redevelopment of the Group's corporate website forms part of a wider digital strategy which also extends to all social media portals relevant to the Group's brands.

The BHL Group is comprised of Banks (Barbados) Breweries Limited, PINEHILL Dairy, Barbados Bottling Co. Ltd and Banks Distribution Ltd.

For further information

please contact Group P.R. Manager Sophia Cambridge, 227-6705;
233-6627; scambridge@thebhlgroup.com

CAP. 1:

Regulatory and Compliance Officer at The BHL Group, Dwaine Jones, perusing BHL's redesigned corporate website.