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BHL Partners with BRSA on Designate One Project

November 16, 2018

The Barbados Road Safety Association (BRSA), a local non-governmental association with the mandate of promoting safer roads, has welcomed Banks Holdings Limited (BHL) as the newest corporate sponsor for its “Designate One” programme.

The Designate One project, launched in November 2018, is a public education campaign which encourages patrons to choose a designated driver before enjoying events. The initiative has been praised by BHL, given the company’s commitment to reduce the harmful use of alcohol in Barbados through its Better World Programme.

“As a manufacturer of alcoholic beverages, BHL recognizes that a small number of our consumers may abuse our products, however, it is our position that when you drink, even a small amount, you should not drive,” says Sophia Allsopp Cambridge, Legal and Corporate Affairs Manager. “We gladly support this programme and its goal to raise awareness about the dangers of driving under the influence.”

Her comments were echoed by the President of the BRSA, Sharmane Roland-Bowen who highlighted the importance of the project. “We want Barbadians to understand what it means to be a designated driver and to take the role seriously. We will be interacting with the public at various locations in the coming months, including at their schools and workplaces, to get our message across.”

BHL has agreed to provide branded wristbands and sponsor signage for the Designate One project, which will run for 12 months. 

BHL’s Legal and Corporate Affairs Manager, Sophia Allsopp Cambridge, addresses the media launch of the Barbados Road Safety Association’s Designate One programme, alongside Colbert Ashby, President of the Barbados National Association of the Disabled and John Herbert, Vice President of the Barbados Road Safety Association (far right).