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Banks Beer says Go Big or Go Home!

May 17, 2016

Banks Beer says Go Big or Go Home!

In the wake of the recent launch of its new Life Nice campaign, Banks Beer has followed up with another very captivating message: Go Big or Go Home! 

The theme of the market leader’s recently launched under-the-crown campaign is supported with a Grand Prize which Barbadians are sure to love: a Big Ride in the form of a brand new Nissan NP300 Frontier pick-up truck.

The shiny new vehicle was recently showcased to patrons attending a recent installment of Q in the community at the Bagatelle Playing Field, St. Thomas, where it created a stir as hopeful Banks Beer fans were keen on taking good luck photos with the Big Ride.

According to Charles Walcott, Category Manager for Banks (Barbados) Breweries Limited, “the Go Big or Go Home” promotion sends a positive message to consumers and the market in general.”

“Go big or go home - the code of champions. We want to reward that lucky beer drinker with a Big Banks Beer ride, and everyone who drinks Banks Beer can go home a winner. Up until May 12th when separate winners will either drive away with our Big Ride or pocket $5000 in cash, Banks is giving away an attractive array of no-holds-barred prizes under the crown. Look under your bottle caps for blue tooth speakers, caps, beach chairs and umbrellas, free beer, phone credit or even a free phone,” Walcott said. 

The Category Manager added that Go Big or Go Home also fit perfectly in line with the Life Nice campaign. We do things in a bold, fun and exciting way - and what is more fun than opening your favourite beer and finding a great prize!”

For a chance to win the $5000 cash prize or the grand prize, collect Banks Beer crowns with the letters B, A, N, K, and S and drop them off with your contact information at participating locations. The Go Big or Go Home promotion is made possible with associate sponsorship from Flow, Freeks Customz, Courtesy Garage Limited and Sagicor General. To get the competition details or redemption locations please go to the Banks Beer Facebook page or the official website,






Category Manager Charles Walcott showcasing the Go Big or Go Home Grand Prize with the Banks Promotional ModelsThe Go Big or Go Home Grand Prize created quite a stir at a recent Q in the Community Event