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Charles Walcott Joins BHL Management Committee

July 6, 2020

Banks Holdings Limited is pleased to announce that Mr.  Charles Walcott, Marketing Manager with responsibility for all brands within the Banks Holdings Limited (“BHL”) portfolio, has been promoted to the company’s senior management committee.

The promotion comes after years of excellent work by Mr. Walcott, who joined BHL subsidiary, Banks (Barbados) Breweries Ltd., as the Category Manager responsible for brewed alcoholic brands, in January 2013. In his prior role, Mr. Walcott most notably led the development of the successful brand strategy for DEPUTY beer during its introduction in the local market. This strategy saw the company’s market share improve substantially within a few months and laid the foundation for DEPUTY to become one of the company’s most successful brands.

Speaking following the announcement, Mr. Walcott expressed his excitement at the opportunity and outlined his plans for his expanded role. “My main goal is to increase our market share in the beer category but I also want to focus on our juice and milk brands, implementing effective and creative strategies to help us retain and increase the market share in those areas. We want to continue to bring people together to enjoy all of our brands.”  

Also commenting on the promotion was Mr. Jose Infante, Country Manager, BHL, who said, “Charles has been a leader in a team which has demonstrated remarkable results in a challenging economic environment. Charles brings a wealth of experience to the BHL leadership team and we have full confidence that he will excel in this expanded position.”

Before joining the BHL Group, Mr. Walcott worked with another local beverage distributor as a brand manager and was also the Managing Director of ALT Entertainment, the company responsible for the immensely popular ‘Roamin’ television programme and the Boomtribe radio show.
Mr. Walcott holds a Bachelor of Science in Accounting from the University of the West Indies, Cave Hill.


Marketing Head, Charles Walcott, Joins BHL Management Committee